In recognition of Childhood Obesity Awareness Month, this September the COI is excited to launch the refreshed 5210+ campaign, now incorporating sleep as a key healthy behavior.

Since 2011, the COI has promoted the 5210 Every Day! campaign, a nationally proven well-documented campaign that originated in Maine, encouraging families to adopt daily practices that improve health and avoid obesity. In 2024, we partnered with Four Fin Creative to refresh this campaign based on input from COI partners giving each number life and integrating sleep as an essential practice.

We invite you to share the 5210+ campaign materials on your social media pages and tag COI in your stories. Download content from the social media guide where you’ll find images and content to share with your followers. Additional resources and materials coming soon!