San Diego County Childhood Obesity Initiative Social Media Guide for 5210+

Purpose

This social media guide is designed to help San Diego County Childhood Obesity Initiative (SDCOI) partners effectively promote the 5210+ campaign using consistent branding and messaging. The campaign focuses on encouraging healthy habits among children and their families by promoting everyday healthy habits: 5 servings of fruits and vegetables, 2 hours or less of recreational screen time, 1 hour or more of physical activity, 0 sugary beverages (drink more water), and 8-14 hours of sleep depending on age.

5210+ Every Day

Caption and Key Words

Make sure to include key words when posting about 5210+ and childhood obesity awareness.

Examples: healthy habits, healthy communities, childhood obesity awareness, childhood obesity prevention, health disparities, equity, kids, children, San Diego County, COI, 5210+, and Live Well San Diego.

When to Post

In recognition of Childhood Obesity Awareness Month, we encourage you to post throughout the month of September 2024 using the below content, images, and hashtags. Tag us in your posts!

Hashtags

Use suggested hashtag to enhance searchability and engagement.

General
#5210+
#sdcoi
#lwsd
#healthyhabits
#healthykidssd
#healthycommunities
#childhoodobesityawareness

Each Habit
5
#healthyeating #eatwell
2 #screenfree #playfullearning #familyfun
1 #gobybike #gooutside #safestreets
0 #drinkwater #GoforWater
+ #bettersleep #sleepwell

@Tagging

Instagram: @sdcoi, @livewell_sd, @ucsandiegoactri
Facebook: @sdcoi, @LiveWellSD, @ucsandiegoactri
YouTube: @COISanDiego, @LiveWellSanDiego
X: @COISanDiego, @livewell_sd, @ucsdactri

How to Post

See images below to download each image for your Facebook or Instagram post. Copy and paste the caption for each image. Post to your social media and share updated and refreshed 5210+ campaign with your followers!

Facebook and Instagram

Captions

🚀 Breaking news! Unveiling the updated 5210+ campaign with a vibrant new look! 🌟✨ Meet the Latest Addition: SLEEP+ 💤🌙 Dive into the refreshed 5210+ featuring healthy habits and emphasizing 8-14 hours of sleep for our young dreamers. Embrace this evolution for a brighter, healthier generation! 🍎🕑

Captions

Fuel your body with 5 or more servings of fruits & veggies daily! 🍎🥦 Join us in promoting this healthy habit with your families.

#EatWell #HealthyEating #HealthyHabits #5210+Campaign

Captions

Encourage kids to unplug and play! ⏰🎮 Limit recreational screen time to 2 hours or less for healthier minds and bodies.

#ScreenTimeLimit #ScreenFree #PlayfulLearning #HealthierKids #5210+Campaign

Captions

Make exercise fun and part of daily routines! 🤸‍♂️💫 Encourage 1 hour or more of physical activity to build strong bodies and minds.

#ActiveKids #GetMoving #SafeStreets #5210+Campaign

Captions

Say no to sugary drinks and yes to hydration! 💧 Join us in promoting water over sugary drinks for
healthier kids.

#DrinkWater #5210+Campaign #HealthyChoices #HealthyHabits #GoforWater

Captions

Prioritize 8-14 hours of sleep for growing bodies and minds! 😴💤 Join us in emphasizing the importance of quality sleep for healthier kids.

#SleepMatters #MoreSleepBetterLearning #SleepWell #bedtimestories #5210+Campaign

Captions

5210+ Every Day promotes daily healthy habits for healthy communities. 🌟 These five practices can be adopted by families to improve overall health:

🍎 Eat 5 or more fruits and veggies.
📺 Limit recreational screen time to 2 hours or less.
🏃‍♂️ Get 1 hour or more of physical activity.
💧Drink 0 sugary beverages, drink more water.
😴 Get 8-14 hours of sleep a day, depending on age range.

#5210+Campaign #HealthyEating #ScreenTimeLimit #ActiveKids #GoforWater #SleepWell