Domain Strategies

The following is a partial list of strategies that aim to engage media and other partners with the San Diego County Childhood Obesity Initiative to prevent childhood obesity. A complete list of strategies can be located in Call to Action: Childhood Obesity Action Plan.

• Cover the issue of childhood obesity from the framework of social and environmental factors rather than solely as a product of individual behavior.
• Create opportunities for discussion of childhood obesity and its environmental factors in traditional, social, and emerging media.
• Tailor obesity prevention communications to multiple audiences in a culturally and linguistically appropriate manner.
• Recognize the San Diego County Childhood Obesity Initiative as the local authoritative voice on childhood obesity.