Activities

The COI Media Workgroup is comprised of agencies, organizations, and individuals who work with the media domain and support healthy eating and active living for children and families. Partners participating in the COI Media Workgroup conduct the following activities:

• Foster relationships with and provide support to local media to encourage portrayal of childhood obesity from the framework of greater social and environmental factors rather than solely as a product of individual behavior
• Serve as a clearinghouse for the media to provide information on childhood obesity prevention and healthy food and physical activity environments
• Create and sustain social media opportunities for discussion of childhood obesity
• Provide expertise on developing promotional and outreach strategies for activities that support the mission of the COI
• Provide a collaborative platform for partners to coordinate sustainable promotion of COI activities
• Provide technical assistance, resources, and support to assist partners to use common language when discussing the COI and policy/environmental change
• Publicly recognize efforts of media and other partners that meet the goals of the COI

Key Focus Areas for the Next Two Years

The Media Domain Workgroup identified four focus areas for the next two years:

• Strengthening the Media Domain through new partners
• Fostering relationships and providing support to the local media re: childhood obesity
• Supporting implementation of the COI Communications Plan
• Providing media-related resources and support to other COI Domains

For a more detailed description of workgroup activities, please refer to the workplan.